We only see what we want to.
We block out what is not in alignment with our perceived reality.
A consultant immediately notices the process challenges in your business. They are looking at the business through an objective lens. They are not connected emotionally to the business in the same way you are and can help reveal things to transform your business.
You notice all the things that are wrong with your friends relationship they cannot see or choose not to see. They are jaded by their perceived reality, but you look at it through analytical eyes.
We must be aware of what we cannot see and what we refuse to see.
We don't know what we don't know.